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Drew Caldwell is a consultant, researcher and editor-in-chief of the StreamerPlus blog. His work focuses on social media, marketing and digital strategy, using data analytics to help creators understand platform algorithms and grow their audience.
Drew Caldwell is the Editor-in-Chief of the StreamerPlus blog. He writes and edits our guides on growing a channel on Twitch, YouTube and Kick, from picking a stream schedule and reaching Twitch Affiliate to joining the YouTube Partner Program.
His focus is turning platform rules and audience data into steps creators can actually use. Before a guide goes live, he checks it against the platforms’ own help pages and public data from tools like TwitchTracker, and he updates guides when Twitch, YouTube or Kick change their requirements.
Drew writes for streamers at every stage, whether you are going live for the first time or trying to turn a small channel into a steady income. His goal is simple: clear, honest advice without the hype.
Everything about Twitch Rivals, from its 2018 start to Squid Craft Games, the biggest prize pools and the latest events of 2026.
Affiliate and Partner are Twitch’s two creator levels. Here are the 2026 requirements, what each one unlocks and how to reach them faster.
Growing a new Twitch channel from zero is hard. Here is why some streamers buy Twitch followers and viewers, what it does for your channel, the risks and how to do it safely.
Small channel, empty chat? These 12 strategies help new Twitch streamers get found, keep viewers watching and turn first-time visitors into a community that comes back.
Which platform is actually worth your time? We compare audience size, revenue splits, Affiliate requirements and content rules to help you choose between Twitch and Kick.
The best days and hours to stream on Twitch as a new streamer, and how to use Twitch’s Time to Stream tool to find the right slot for your game.
YouTube Studio is packed with AI tools most creators never touch. Here are the 10 that matter, what each one does and how to turn it on.
A practical guide to marketing your business on Twitch in 2026: who the audience is, the 5 main strategies, what ads cost and how to measure results.
Bits do not have to cost you money. Here are the legit ways to earn free Twitch Bits, what Bits cost if you buy them, how to cheer and how streamers get paid.
Learn how Twitch view bots work, why some streamers use them, how Twitch detects them and what happens if you get caught, plus a safer way to grow your channel.
Live streaming should not work in a world of short videos, yet Twitch keeps growing. Here are the 7 reasons why, backed by data, and what it means for streamers.
Your streams disappear when you log off, but your VODs don’t have to. Here is how to download, edit and post your Twitch VODs on YouTube, and turn one stream into a week of content.
Ad revenue is only one way to get paid on YouTube. Here is how creators also earn from brand deals, affiliate links, memberships, merch and more, plus what you need to qualify for each.
Everything you need to go live on Twitch for the first time: account setup, the gear and software you need, step-by-step instructions for PC, phone and consoles, and the mistakes most new streamers make.